The guy who made the Nuit Nuit shirt said it was a personal collab with Steph and it’s a 1 of 1. If he doesn’t agree to let UA use it, there’s nothing they can do.
frogskin92
Shoes = planned for months
Nuit Nuit = relevant because of something that happened last week, they weren’t going to mass produce those, huge waste if Steph didn’t go off
TallnFrosty
UA isn’t going to piss off the entire country of France
InevitableBudget510
$140 for these generic looking shoes. Meanwhile Lebron was wearing gold shoes in the France game. I love collecting shoes, but I don’t have a single Steph shoe because they are trash.
Mygaffer
Social media haters stay hating
neo9027581673
We often hear about how NIKE bungled the pitch meeting to Steph by calling him Steven.
But Under Armour may hold the greatest fumble of all-time in terms of how they have handled creation and marketing of Steph’s sneakers.
antisquares
Marketing malpractice by Under Armour.
antisquares
Marketing malpractice by Under Armour.
ColdYeosSoyMilk
I’m glad they changed Curry’s logo from the SPORTS CENTER one, but my guy still got shoes looking like they from Walmart or Payless smh Why can’t Curry ever get some cool shoes man, fire the design team
chellychelle711
TBH we’ve had a NN shirt locally for a minute. There is an official shirt on the USA Basketball website with the game pic and nuit nuit.
acecant
UA is horrible about marketing and distribution.
I wanted to buy some basketball shoes and my first choice was to buy Curryies, but somehow I couldn’t fucking find one pair of curry shoes that fit in one of the largest European cities despite hitting every major shoe store as well some very well known niche shoe stores
babypho
UA has fumbled the bag so hard. Not sure how they didnt leverage steph’s stardom to become a big brand contender, especially with Nike’s decline.
mx5matt
Let’s all collectively email a complaint to UA. I don’t think they realize what they’re missing out on. Too busy making fucking golf clothes.
nghbrhd_slackr87
Jesus… why they gotta make everything be a thing? Reactions to this are the strangest.
I like them prob the first Steph’s I actually will go outta my way to buy in the first run. Awesome.
Do I care that there isn’t a campaign for them.
No. Hell no lol. It ain’t that serious.
Mattie_Doo
I’ve never been a fan of UA’s designs. Football uniforms, soccer uniforms, signature shoes… They seem to like aesthetically unappealing apparel for the sake of being different. Just my opinion.
blakeley
Steph IS the marketing campaign. How are you gonna have money left over for merch and ads when you pay Steph so much?Â
Also UA stock not exactly flying high at the moment…
If I didn’t know better, I’d say Nike is paying them to be this incompetent. The way UA has been operated is borderline criminal
Maleficent-Lobster93
Under armour is a poverty company. Literally an outlets brand lmfao.
No, I don’t care that Steph signed a huge contract with them. Good for him. That doesn’t change the fact that they’re still fucking TERRIBLE at marketing him.
He’s one of the *most entertaining athletes* of all time and they can’t market him even as well as Nike/Jordan markets fucking Jayson Tatum.
Look at what adidas is doing with Ant.
Necessary-Chemical-7
Take my money. Gotta have these
hahahoha
the white pair looks really nice
Comprehensive-Act370
No commercial or nothing? I’m guessing the next color way they drop they will release a video. But $140? I thought it was $160 for the main curry line.
22 Comments
The guy who made the Nuit Nuit shirt said it was a personal collab with Steph and it’s a 1 of 1. If he doesn’t agree to let UA use it, there’s nothing they can do.
Shoes = planned for months
Nuit Nuit = relevant because of something that happened last week, they weren’t going to mass produce those, huge waste if Steph didn’t go off
UA isn’t going to piss off the entire country of France
$140 for these generic looking shoes. Meanwhile Lebron was wearing gold shoes in the France game. I love collecting shoes, but I don’t have a single Steph shoe because they are trash.
Social media haters stay hating
We often hear about how NIKE bungled the pitch meeting to Steph by calling him Steven.
But Under Armour may hold the greatest fumble of all-time in terms of how they have handled creation and marketing of Steph’s sneakers.
Marketing malpractice by Under Armour.
Marketing malpractice by Under Armour.
I’m glad they changed Curry’s logo from the SPORTS CENTER one, but my guy still got shoes looking like they from Walmart or Payless smh Why can’t Curry ever get some cool shoes man, fire the design team
TBH we’ve had a NN shirt locally for a minute. There is an official shirt on the USA Basketball website with the game pic and nuit nuit.
UA is horrible about marketing and distribution.
I wanted to buy some basketball shoes and my first choice was to buy Curryies, but somehow I couldn’t fucking find one pair of curry shoes that fit in one of the largest European cities despite hitting every major shoe store as well some very well known niche shoe stores
UA has fumbled the bag so hard. Not sure how they didnt leverage steph’s stardom to become a big brand contender, especially with Nike’s decline.
Let’s all collectively email a complaint to UA. I don’t think they realize what they’re missing out on. Too busy making fucking golf clothes.
Jesus… why they gotta make everything be a thing? Reactions to this are the strangest.
I like them prob the first Steph’s I actually will go outta my way to buy in the first run. Awesome.
Do I care that there isn’t a campaign for them.
No. Hell no lol. It ain’t that serious.
I’ve never been a fan of UA’s designs. Football uniforms, soccer uniforms, signature shoes… They seem to like aesthetically unappealing apparel for the sake of being different. Just my opinion.
Steph IS the marketing campaign. How are you gonna have money left over for merch and ads when you pay Steph so much?Â
Also UA stock not exactly flying high at the moment…
https://www.google.com/finance/quote/UAA:NYSE?sa=X&ved=2ahUKEwix3NaUgPWHAxXphIkEHRgGJhEQ3ecFegQIHRAc
I won’t understand nuit nuit …
If I didn’t know better, I’d say Nike is paying them to be this incompetent. The way UA has been operated is borderline criminal
Under armour is a poverty company. Literally an outlets brand lmfao.
No, I don’t care that Steph signed a huge contract with them. Good for him. That doesn’t change the fact that they’re still fucking TERRIBLE at marketing him.
He’s one of the *most entertaining athletes* of all time and they can’t market him even as well as Nike/Jordan markets fucking Jayson Tatum.
Look at what adidas is doing with Ant.
Take my money. Gotta have these
the white pair looks really nice
No commercial or nothing? I’m guessing the next color way they drop they will release a video. But $140? I thought it was $160 for the main curry line.