Pro Logo Designer Rebrands The LA Clippers
What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the most recent (albeit controversial) LA Clippers’ hallmark. What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded.
#LAClippers #NBA #Basketball
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41 Comments
Love this. The Clippers Jersey type is 🔥
Pro logo designer for what?? Shi still ah
Bayern Munich lookin ahhh
What is a Clipper anyway
Do the spurs
This is a million times better than what they came up with
he should 100% do the wizards
That's better than the new one lol.
The new logo does have too much navy and definitely lacks energy. I like the way the practice court looks, the red around the edges of the court definitely pops out more for me personally!
What is the name of the designer?
I think you should do Houston rockets next or the lakers
please do AC Milan!
I agree by the current brand has problems but I don't love this redesign either.
The sails don't really look like sails and I'd expect that nobody would associate this design with clipper ships unless you accompanied it with an explanation.
I don't understand how they have so many circular logos but I have never seen a ship's wheel clipper logo. Seems like an easy win to me.
Wizards please!
At my first design job in the early 90s, I worked for a sports collectibles company. We had the printed style guides for each team, and they were even printed with the correct Pantone spots: the metallics, the whole thing. Every logotype, every uni, all the different treatments. They were amazing to look at.
The angled Clippers is giving off Braves vibes
He just made the LA Clippers logo better than all the logos the Clippers EVER HAD. 😂😂😂😂
That logo is really nice but the Clippers logo with red looks like the Guardians but who am I to say anything.
The word Clippers Should be the outline of a Clipper!
The only proper rebrand is a new name
Βayern Munchen Basketball 🤷♂️
Bro's handwriting tho
GOLDEN STATE WARRIORS!!!!
I love this design but I’m not a clipper fan haha
The ship is a cruise, and the C stands for Cancun, where the clippers will end up this season. Truly genius.
It’s so obsolete to write something when you have a handwriting like this and nobody reads and can read it anyway- absolutely not necessary
I like your rebranding more than the actual one. Great job.
The design pull to grab a varsity grade script font is insane. I love it.
Integrating the diamond is interesting. Im picturing a patern on the uniform similar to what UNC has
Why does this look like the Bayern Munich logo?
The Munich Clippers lol
Y'all think AI can't do that?
🚮
Nah. The actual logo is better.
the algorithm is in effect!
No comments, its a 10/10… Clippers should pay him to use his design ✨💯👌
Sixers
Please do the Mariners
Anyone else think it just looks like a simplified version of the raptors logo?
Basically the Bayern munich logo
Rebrand teams: Washington Commanders, Cleveland Guardians, Seattle SuperSonics