San Antonio Spurs Partners with OpenAI | Building Trust, Culture & Learning

San Antonio Spurs Partners with OpenAI | Building Trust, Culture & Learning

We didn’t chase AI. We built a foundation for it.
At Spurs Sports & Entertainment, we approached this space the way we approach everything — with humility, intention, and a deep belief in people.

Partnering with OpenAI, we focused on building trust, culture, and learning — not just tools. And now, we’re excited to explore what’s possible alongside bold, curious brands looking to lead at the intersection of AI, innovation, and culture. We’ve captured our mindset, frameworks, and lessons here: https://sse.spurs.com/ai-playbook