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Only Basketball | Nike



Gym. Streets. Driveway. Hoops is everywhere.

Powering every inch of culture, it’s a game that has influenced all of us in some way. And although we all experience hoops in different ways, there’s one common language to bind us all. And it all starts with a single word…check. ✔️

#OnlyBasketball

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Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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36 Comments

  1. nike make more commercials like this please. the story in this commercial is great

  2. I remember growing up and being so excited to have my dad buy me a pair of Nike's and actually wearing them and watching the game of basketball. I didn't get very far in this video before this guy admitted he doesn't even watch sports, knew nothing about the history, and had to look stuff up on Stock X. Sadly there are many kids out there that have nothing to be excited about in a market that has been overtaken by sharks who trade the most exclusive collabs with limited releases, drops, and draws. Shoes that will never be in the hands of someone who would actually wear them. I blame Nike though. Nike plays the biggest park in this scheme by saturating the market with cheaply made less desirable shoes being bought by people who can't afford the collabs and don't have enough money or access to buy sneakers that are way overpriced so they settle for what's in the retail stores. Put a Off White Nike with a zip tie next to a plain looking low dunk and we all are going to pick the nicer shoe but it didn't take cost them thousands of dollars more to make them but they are driving the price up by making them look more desirable then only releasing a limited amount.

  3. I liked this ad until they showed the sweaty White guy.

    Why are White guys always made to look like a clown in commercials?

    It's stupid.

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